1. Overview
Arcarius Services ("we," "us," "our") is a trading name of Arcarius Holding OÜ, registry code 16017534, Lusti 1, Kantkula, Jogeva, 48526 Estonia. We operate this website and provide AI automation services to businesses, such as our missed-call text-back and follow-up service. This policy explains what information we collect when you visit the site, when you buy one of our services, and when we run a service for you, how we use it, and the choices available to you.
Because we are an Estonian company, the EU General Data Protection Regulation (GDPR) applies to how we handle personal data, including when our customers are outside the EU.
2. Information We Collect
Information you send us directly. When you fill in a form on this site (the contact form, or a form to receive one of our free guides), or use an email link, the information you choose to include — your name, business name, email address, phone number, and message — is sent to us. Forms are handled by Formspree, which receives your submission and forwards it to our email.
Automatic information. This site uses Google Analytics 4 to understand how visitors use the site — pages viewed, which buttons and links are used (for example the booking, WhatsApp, phone and email links, and whether a form was sent, never what you type into it), general location (city/country level), device and browser type, and how you arrived here — but only if you accept the cookie banner shown on your first visit. If you accept, we also use Microsoft Clarity, which records how pages are used (clicks, scrolling and mouse movement, shown to us as anonymous session replays and heatmaps) so we can see where the site is confusing; text you type into forms is hidden from these recordings. Google Analytics and Clarity use cookies to do this; see Section 5 below. Your web browser and our hosting provider, Cloudflare, may also log basic technical information (such as IP address and request time) as a normal part of serving the page; we do not access or use these logs beyond what Cloudflare retains for security purposes. Cloudflare also runs Cloudflare Web Analytics on this site, which counts page views and measures page speed without cookies and without tracking you across other sites; it loads whenever a page is served, whether or not you accept the cookie banner (see Section 6).
3. Customers of Our Services
Information about you as a customer. When you buy one of our services (see our Terms of Service), we collect your name, business name, billing address, email address, the business phone number you give us, and what you tell us while we set up and run your service. We use it to deliver the service, bill for it, and keep the business records the law requires.
Payments. Payments are processed by Stripe. We do not see or store your full card number. Stripe's privacy policy is at stripe.com/privacy.
Information about your callers. If you ask us to run a missed-call text-back or follow-up for your business, we process your callers' phone numbers, the time of each missed call, and the messages exchanged, on your instructions and only to provide that service to you. You decide who is contacted, and you are responsible for having the right to contact them.
Text messages. Texts sent through our service are sent on behalf of our customer's business. Anyone who receives one can reply STOP to stop further messages or HELP for help. Message and data rates may apply. We send our own texts only to people who called or texted us first, and we stop as soon as someone replies STOP. We do not sell or share your SMS opt-in data or personal information with third parties for marketing purposes. Voice messages left on our business number are recorded and kept with the number, by Twilio, so that we can call the person back. The greeting callers hear is on our call and text page.
4. How We Use Information
- To respond to consultation requests and inquiries sent to us by email
- To deliver, bill for and support the services our customers buy
- To understand what a prospective client needs before a call, if included in your message
- To maintain the security and proper functioning of the site
We do not sell, rent, or trade personal information to third parties for their own marketing purposes.
5. Cookies
This site asks for your consent before setting any analytics cookies. The banner shown on your first visit lets you Accept or Decline — if you decline, or simply close the tab without answering, neither Google Analytics nor Microsoft Clarity loads, and no _ga, _ga_*, _clck or _clsk cookies are set. If you decline after accepting, we remove those cookies. You can change your mind at any time using the "Cookie preferences" link in the footer of every page, which lets you review your choice again. Cloudflare Web Analytics does not use cookies, so it is not affected by your choice here. We do not use the Google Analytics or Clarity cookies for advertising, and we do not combine them with any personal information you send us directly. If we add advertising cookies or any other tracking in the future, this policy will be updated first.
6. Third-Party Services
This site uses Google Analytics 4, provided by Google, to measure site traffic and usage. Google's privacy policy is available at policies.google.com/privacy. If you accept analytics, this site also uses Microsoft Clarity, provided by Microsoft, for anonymous session replays and heatmaps of how pages are used; Microsoft may process this data in the United States. Microsoft's privacy statement is at microsoft.com/privacy/privacystatement. This site uses Formspree, a form-handling service, to receive what you submit through our forms, and the text messages sent to our business number, and pass them to us by email; Formspree's privacy policy is at formspree.io/legal/privacy-policy. Formspree is based in the United States, so your submission may be processed outside the EU. This site is hosted and delivered by Cloudflare, which also provides Cloudflare Web Analytics (cookie-free page-view and performance statistics; it loads before the cookie banner because it sets no cookies) and the email forwarding for our hello@ address, so messages you send to that address pass through Cloudflare. Cloudflare's privacy policy is at cloudflare.com/privacypolicy. Cloudflare is based in the United States, so some processing may happen outside the EU. Calls are booked through Calendly, a scheduling service based in the United States. The booking calendar loads from Calendly only when you scroll to the contact section of a page; at that point Calendly receives your IP address and browser information and may set its own cookies needed for booking. If you book a call, the name, email address and answers you enter go to Calendly and to us. Calendly's privacy policy is at calendly.com/legal/privacy-notice. We do not currently send visitor or form data to any other third-party analytics, form-processing or booking service. If we introduce one, we will name it here, along with a link to its own privacy policy, before it goes live.
For our services we use Stripe for payments (see Section 3). Calls and text messages, both our own and those we run for our customers, are carried by Twilio, a communications provider based in the United States. Twilio receives the phone numbers involved, the time of each call or message, and the content of the messages, and it passes them on through mobile carriers. Twilio's privacy notice is at twilio.com/en-us/legal/privacy. Some of these providers may process data outside the EU, for example in the United States; where that happens we rely on the safeguards the GDPR allows for such transfers.
7. Data Retention
Emails and messages sent to us directly are retained for as long as reasonably necessary to respond to your inquiry and maintain business records, after which they may be deleted. Customer and billing records are kept for as long as accounting law requires. Caller and message data processed for a customer is kept only as long as needed to provide the service to that customer.
8. Your Rights
Under the GDPR and other applicable data protection laws, you may have the right to:
- Request access to personal information we hold about you
- Request correction of inaccurate information
- Request deletion of your information, where applicable
- Withdraw consent to future communications from us, or ask us to stop messaging a number
To exercise any of these rights, contact us using the details below. If your request is about a caller's data that we process for one of our customers, we will pass it to that customer and help them answer it. You may also complain to a data protection authority; in Estonia this is the Data Protection Inspectorate (Andmekaitse Inspektsioon).
9. Data Security
We take reasonable steps to protect information sent to us, but no method of transmission over the internet or email is completely secure. We cannot guarantee absolute security of information you send us.
10. Children's Privacy
This site is intended for business use by adults and is not directed at children. We do not knowingly collect information from anyone under the age of 18.
11. Changes to This Policy
We may update this policy from time to time to reflect changes in our practices or for legal, operational, or regulatory reasons. The "Last updated" date at the top of this page will reflect the most recent revision.
12. Contact Us
If you have questions about this policy or how your information is handled, contact us at hello@arcariusservices.com.